Study Programme: Marketing

▸ The Bachelor’s Study Program Marketing has set as its main objective the training of economists, specialists in the field of Marketing, enabling them to operate in different sectors of the economy. Skills provided through the Marketing studies are as follows:
ability to use effective techniques and methods in the field of marketing;
the opportunity to develop, at an operational level, a comprehensive view on the process of marketing products and services demanded by potential consumers;
the ability to use Information Technology in solving problems in the field of Marketing,
the ability to diagnose and communicate effectively with team members.
Career opportunities:
▸Marketing specialization graduates can practise in diverse areas of the economy, such as:
Commercial or Sales Marketing Services, Research-field Departments, Qualitative Research and PR, Customer Service Departments, Specialized Services for the Organization of Fairs and Exhibitions, Media, Advertising and Media Planning Departments, Supply and Logistics Departments etc.